ACCA P3 考试：Communicating core values and mission （三）
Intel (a manufacturer of computer chips):
This decade we will create and extend computing technology to connect and enrich the lives of every person on earth.
Great place to work
ACCA's mission is to:
? provide opportunity and access to people of ability around the world and support our members throughout their careers in accounting, business and finance
? achieve and promote the highest professional, ethical and governance standards
? advance the public interest
? be a global leader in the profession.
ACCA's core values are:
? Opportunity: we provide opportunity, free from artificial barriers, to people around the world – whether students, members or employees and we support them in their careers.
? Diversity: we respect and value difference, embracing diversity in our people and in our output.
? Innovation: we create new and unexpected possibilities, providing innovative solutions for the future.
? Accountability: we accept individual and corporate responsibility for our actions, working together to deliver a quality service and to promote the best interests of our stakeholders.
? Integrity: we act ethically and work in the public interest, treating people fairly and honestly; we encourage the same from others.
Why communication of mission and core values to stakeholders is important
? Investors need to know how the organisation intends to make profits or fulfil some other ambition.
? Directors and other employees need to know the organisation’s purpose, and how it intends to add value and to compete.
? Customers may wish to know what the organisation promises.
? All stakeholders should want to know how the organisation intends to conduct its operations; the principles that guide its actions; its moral and ethical ‘compass’.